5 steps to growing your business using LinkedIn

LinkedIn is a professional network that cannot be ignored by the businesses who want to grow.  So if you want to be successful in your business you should be capitalizing on the ways in which LinkedIn can help grow your business.  We all want leads, traffic, and sales but there is a different approach when you use LinkedIn.

In this article I am going to share 5 strategies to grow your business using LinkedIn.

1.  Complete your profile: When you are on LinkedIn it is very important to let people know who you are.  So you need to complete the profile and make it compelling.  Add advanced applications.  Tell people who you are, what you stand for.  How people can benefit from connecting with you or how you help them.

2.  Connect with everyone: Don’t just connect with people you already know. Start branching out and start reaching out to new people that you want to connect with, people in your industry, other leaders, and people in your local market.  The more you connect with new people the more the opportunities for you are going to grow.

3.  Endorse and recommend others: The best way to receive endorsements and recommendations is to give them first.  Start with your family and friends and start endorsing them for the skills that they have and start recommending them.  Create nice little messages on their profile that are like testimonials so other people can see how good a job they really do in business.

4.  Create your own targeted LinkedIn group: When you create your own targeted groups it allows you to have an influence in your industry, it allows you to send a message to all the members, and in getting more traffic, more leads, and more sales.

5.  Optimise your profile for search rankings: So just like you would on Google where you want to optimise your website for the keywords, you want to do the same thing on LinkedIn.  People are searching on LinkedIn every single day for experts, consultants, authorities to hire to solve the problem in their business.  So you want to make sure you add specific keywords throughout your profile.  Once you do that you see your profile and your name move up the rankings on LinkedIn.

Whatever you want in your business more traffic, more leads, more business, it all starts with growing a stronger network.

If you want to get the digital marketing done for your business, you can contact us a HYVA IT SOLUTIONS as we have a team of professionals who are experts in the field of digital marketing.

Follow us on: FACEBOOK, TWITTER, and LINKEDIN

Or Call us at: +91 9901972889

10 ways to increase organic traffic on your website

If you are a business owner then the challenge in front of you is that your potential customers find you online.  For this you can do a lot by investing your time and energy into some efforts that will increase organic traffic on your website.  If you want to transform your website into a customer or lead generation machine then here are the 10 ways to do so:

LinkedIn, LSI keywords, and Tweets

1.  Promote articles on LinkedIn: You can sift through the blog posts that you have written and post it as an article on the LinkedIn.  It really helps if you have a good network on LinkedIn.  You can also link your post on LinkedIn to your blog post on your website.  It is a good way to drive traffic on your website. Especially of people who may really be interested in the topic that you have written about.  You can also make a video of your blog post that you have written as videos really work well on LinkedIn.

2.  Update posts with LSI keywords: LSI keywords are the keywords that are related to your main keywords.  So if you use them in your posts, it will be a signal for Google that you are writing about that topic and it will rank you high.  For example if you are an interior designer then Google will look at related words like “renovation” or “bedroom”.  For this you can go in the website LSIgraph.com and put your main keyword there and look for the related keywords to your main keyword.  Then try to include these keywords into your content as naturally as possible.

3.  Tweet your posts 6 times: It has been found that if you share your post 6 times only 14% of your followers will look at it more than once.  So you will not be over sharing it.  Tweeting the content this much leads to more organic traffic on your site.

Click to tweet and CTR

4.  Create “click to tweet” links: Go through some of the best content and create “click to tweet” links within that content.  Go through your 5 to 10 posts and then read through them.  And find the most interesting tweetable snippets that your readers would like to read and tweet it to their followers.  This could be something inspirational or a useful tip that they can share.  For this you can go to clicktotweet.com and you are going to pre write your tweet and a link will be generated.  And you are just going to put this link right next to the tweetable snippet.

5.  Improve your CTR: The next is to improve your click through rate.  If one of your pages shows in the search results then you can really increase the number of persons coming to your site if more people click on your listing then your competitor.  If you can somehow make your listing more enticing than more people will click through your listing.

Not only will it increase the traffic at your site but it will make Google take note of your site and it will likely improve its ranking.  This is because Google just wants to show the most relevant posts to the searchers.  So if you just give a good SEO title that describes what benefits you offer or what people will gain to read your post. Then you will have chances of having greater click through rate.

List articles, images, and speed of website

6.  Create more list articles: It has been found that list articles are shared more frequently than the “how to” articles.  You should start brainstorming the questions that your customers have and try to answer them in a list like article.  Buzzsumo recently conducted a study where they analysed a million articles.  They found that the posts with numbers in the title are shared more than the “how to” posts.

7.  Add more images to posts: The posts with higher images are liked by the readers and they make them stay longer on your posts.  This is then rewarded by the Google.  This also results in way more shares.  Articles with more images are shared more on twitter than articles with fewer images.

8.  Speed up your website: Speed of your site is also what Google considers.  Also, people also stay longer at your site if it is easy to navigate and loads at a faster pace.

Internal links and blogging

9.  Add internal links to your site: It is becoming very important to Google that you link page to page in your site.  It signals more to them that these pages are related and this is more likely to make these pages show up in the search.

10.  Blog regularly: Blogging is a very effective way to increase organic traffic.  This is because it allows you to go deep into the content that is focused at your particular customer profile.  Write good content for your website to benefit from your blog and it should be relevant as the poorly written content can really harm your website.

Conclusion:  If you follow the above mentioned ideas you can increase the organic traffic on your website.

If you want to build a website with a good website design that gives your users a good experience, you can contact us at HYVA IT SOLUTIONS.

Follow us on:  FACEBOOK, TWITTER, OR LIKEDIN or Call at:  +91 9901972889

7 ways to boost your website conversion

As a business owner you may be having a website and you may be doing everything to get the traffic on your website.  Though having traffic is good but it is not enough.  You want that traffic to be converted.  You are also looking for website conversion.  Here are some practical tips to increase your website conversion:

1.  Clarity: It is important to have clarity on your website.  This simply means that people must get a clear idea about what your website is without the need for them to scroll down.  This is because people stay on a website for a very short span of time and they rarely scroll down.  So what they see without scrolling is very critical to whether they stay or leave your page.  Generally websites lack clarity.  They either have too many pictures scrolling, or too much jargon, or no clear call to action.  This distracts the reader.  In this case the rule of thumb is less is more.  One single powerful image is enough.  The image should reflect a happy result that your visitor will be having after they convert.  The more concise you are with your message with a clear call to action the better would be your conversion.

2.  Clear value proposition with empathy: The clear value proposition with empathy is a few sentences that describe that what the benefits of working with you are.  You should convey these benefits with empathy i.e. your visitor must feel that you understand his or her pain.    This will help your visitor to become a prospect from a visitor.

3.  Easy step by step plan: It must be clear that how you handle your clients.  The process needs to be easy and simple.  What it tells your visitors is that you have a method.

4.  Include testimonials: You must have testimonials on your website.  However, there should not be too many or too less of them.  The rule of thumb is it is either two or four testimonials that are enough.  And these testimonials should have a picture of the person, the name of the person, and something that identifies a person either the city, or title, or company.  The testimonial should also show that what problem you solved for your customers, there should be a before or after depiction.  The ideal testimonial is where people share what problem they had before and how after working with your company their problem has been resolved and there life is much better now.

5.  Include failure to act: This section should simply tell people that if they don’t do what you are asking them to do then it will have an impact on them.  This will give people a sense of urgency.  This will also bring to their notice some of the stuff that they may not have thought of.  All our decisions are based on either the benefit I am going to get or failure of loss on the other side.

6.  Clear call to action: You must have a clear and precise call to action.  Your call to action must be at multiple places of website.  People are going to be scrolling so you cannot have just one call to action at the top.  It needs to be repeated multiple times.  You can give different calls to action at the top, middle, and bottom of your page.

7.  Include a video: You need a video to convert your visitors into prospects.  A recent survey on website conversion showed that a video on your website improved conversion by 80%.  Your video should be about what benefits your visitors will have if they take your services and also show some empathy as people respond positively to empathy.    Also close the video with a strong call to action.

So if you follow the above steps your website will have a higher conversion rate of your website.

If you want to build your website then you can contact us at HYVA IT SOLUTIONS as we have a team of experts who can help you build a website that converts well.

Follow us on: FACEBOOK, TWITTER, OR LINKEDIN

Or Call us at: +91 9901972889