What is SEO?

Definition

SEO stands for search engine optimization, which simply means how easy it is for Google to find your website.  The more easily you are found by Google more visitors will increase on your site so it is helpful in increasing traffic to your website or blog.  SEO is all about optimizing your site for search engine.

Importance of SEO

Now there are several search engines like Google, Yahoo, Bing etc but 90% of searches are done on Google so when we say search engine we basically mean Google.  Search engines just go and crawl the web to find pages and index them in their catalogue.  It is very similar to when you have a book and at the end of the book you have index which tells you everything was talked about in the location.  That’s pretty much Google and their indexing system as well on the web in the cloud.

When you search with a keyword, you are shown some results and the above results are generally the advertisements and then the later the organic results, i.e. results based on the keyword search that the Google is showing.    This is because these pages have done a good job of telling Google that this page is about this topic.

Also you have a “people also ask” area and this shows the related searches that people will do on this topic.  Now, fewer than 10% people will actually ever click the on next page.  If they don’t find what they are looking for on the first page they will simply adjust their search criteria.
And that is why Google added in this “people also ask” area.

Here is the biggest reason why SEO is so important for your website.   The first three organic results they get over 70% of all the clicks.  The first position gets the bulk traffic between 35% to 40%.  The second will get between 15% to 20% and the third one will get around 10% clicks.

So that is why it is so important to make sure that your website is first on the Google.

How to get on first page?

So how does Google determine what should go on the first page.  The biggest factor is relevance.  You want to make sure that your website is exactly what the searcher is looking for when they are searching Google.

Also make sure that your site is useful and you arrange the topic in a meaningful way that is easy for readers to find what they are looking for.

So if you want to do the SEO for your company or website contact us at HYVA IT SOLUTIONS as we have a team of experienced people who can help grow the ranking of your website and hence your results.

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