Social media marketing is an activity that if done correctly can work wonders for your business and if it is not done properly it is only a waste of time. So it is important to be social media savvy and know what works in the sphere of social media and how to create high performing content and get the results that you are seeking from your social media channel. Here are some important social media marketing tips for you to consider and apply them to increase your business.
1. Get engagement early on: If your post is able to engage people as soon as you post it then it will stay at the top of the social media feeds be it Instagram or Facebook. So post a content that is able to engage people early on.
2. Subject line trick: You should be creating subject lines that interests your audience and there are more chances of them reading your post or content. A good subject line is something that first catches the attention of the reader. You can sometimes change the subject line of the old content and it may attract a different segment of the readers.
3. Engineer your marketing: Engineered marketing is giving something for free and then selling something related at a later date. The most popular content by far are quizzes. Quizzes help us know ourselves better and boosts our ego so they can be used to gain social currency. They help generate leads and later you can convert them into sales. Quizzes are really easy to make as there are many tools available to design the quizzes.
4. Start the conversation: Most social networks have recently come out and said they are going to favor posts that generate what they call “meaningful conversation”. So you can start the conversation, mediate the conversation, and get involved in the conversation. But how you start the conversation? First you have got to be clever with your copywriting. Write copy that actually elicits a response. As an example, if you are sharing a blog post, pose a question, you can also ask for people’s thoughts on a subject or start discussion on recently trending subjects. When people read your copy they are alone, so pose questions for an individual and not a tribe or a following. Secondly you got to use the right content medium. Experts say that live videos often lead to discussion on Facebook. Live videos get six times more interactions than the regular videos. Social media is all about conversation. Your profile is an extension of your business and your brand. Essentially, having no profile is better than having inactive profile.
5. Use Video: In 2019 more than 80% of all web traffic will be video. According to the research by Forrester one minute of video is equal to 1.8 million words. It is going to continue to reign supreme throughout 2019 and all social platforms love video. Social videos have 1200% more shares than text and images combined. Mark Zuckerberg recently announced that social network is generating 8 billion video views daily.
6. Create content that is worth sharing: How can you create the epic post that people like, comment, and like to share immediately? You can create content that is relevant or you can create content that connects with people’s emotions. You can also create a content that is regarding the things that people care for. The content that is shared most often the content that is relevant, appeals to people’s emotions or it is something that they care for. Does the post inspire and amaze? Perhaps it is funny. Will it hit a nerve? Make you angry. May be it is controversial. It can also have a practical value for people. In the world of social media engagement with a content also depends if it is liked by public because people want social proof. Social proof is a psychological phenomenon where people take other people’s behavior as the yardstick of the correct behavior for a given situation. So people generally engage with a content that they see others engaging in. A post with higher engagement is going to appear more credible. Therefore it is important to create content that people like to engage in.
Social media is a platform that is viewed by billions of people and therefore it is very important for the brand or individual to differentiate oneself online. This is better done with the help of a social media expert like Hyva IT Solutions. If you want to get social media marketing done contact us or visit us at: https://www.hyvaitsolutions.com/