As digital marketing is gaining significance in the online world it is becoming important that we remain updated and acquire skills that would help us become successful in the online marketing. There are many skills that one can learn in this field but here are the top 4 that we would discuss below:
1. Digital psychology: Humans are complicated and emotional creatures. In fact according to a Harvard professor 95% of our purchase decisions are made subconsciously. Therefore it is very important that we touch the subconscious of the buyers online. This is where knowing the digital psychology is very important. It is a relatively new field that combines psychology and behavioral economics to better examine our online behaviors. As marketers we have a habit of observing what our customers are doing and sometimes we even look at why they are doing. That is what digital psychology is all about. Amazon uses the principles of digital psychology. It shows the reduced prices after showing the higher prices, which makes buyer think that they are purchasing in lesser prices. Digital psychology can help you enhance the customer experience and helps them buy from you.
2. Customer experience: As markets are becoming more and more saturated and consumer choice is becoming more abundant customer experience is really a way to differentiate yourself from the competition. According to oracle report, “86 percent of consumers will pay more for a better customer experience.” And “89 percent of consumers began doing business with a competitor following a poor customer experience.” Marketers in this digital age need to shift their focus from selling products to selling customer experience assuring great experience at all the touch points. Customer experience is more being owned by the marketing department. It is very crucial to brand equity. According to Accenture 86% of B2B CMOs reported that they consider customer experience to be a very important parameter. Your customer experience should be consistent and delightful at every step of the buyer’s journey. It should be hyper personalized. Hyper personalization is a technique that combines behavioral and real time data extracted from multiple channels and touch points to deliver a highly relevant experience to your end user. Great customer experience can be a fuel for your growth engine as it increases customer loyalty, repeat purchase, word-of-mouth, and positive social proof.
3. Video marketing: Video marketing is fast becoming the most powerful content marketing form. According to Hub spot 87% of businesses are using video for marketing and social media today found that 90% of customers say videos help them make buying decisions. To stay at the top of the digital marketing game you should know how to do video marketing. Video marketing is great at increasing social engagement, building authority and thought leadership, improving SEO, and converting and increasing sales.
4. Digital analytics: In an age of data driven marketing digital marketers without experience of digital analytics will soon become irrelevant. According to Avinash Kaushik author and digital marketing evangelist for Google says, “Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).” Digital analytics helps you make more effective and data driven decisions and make predictions on when and where your customers might appear in the buying journey. It drives continuous improvement. Digital analytics can help you identify things like which digital touch points are effective and which can be improved, the customer acquisition cost achieved on different channels, and the effectiveness of marketing campaigns. The most common, popular, and powerful tool for digital analytics is Google analytics.
Though it is really helpful to know about all the skills of digital marketing, it is always more beneficial to take help of professionals. Hyva IT Solutions provide the best digital marketing services in Bangalore. If you want more information, visit us at: https://www.hyvaitsolutions.com/